Geneva motor show is a car exhibition that is held every year in Geneva, Switzerland. This event usually showcases a new range of cars and technological innovations to the European Union and North America. It is one of the most important international automobile shows, second only to Frankfurt motor show in Germany.
In 2018, more than 180 new models were unveiled at its opening night event; this includes electrified vehicles, SUVs and sports cars. The exhibition was attended by more than 4,000 journalists from over 60 countries across the world. Nearly 1 million visitors are expected to visit this Geneva motor show during its four-day run; it will be open until March 17th 2018 at Palexpo’s International Convention Centre.
Why is Geneva motor show important
1. It is one of the largest trade fairs in Europe.
This Geneva motor show annually attracts over 200,000 visitors which is the equivalent to over 25% of the current Geneva population. It takes place at Palexpo Exhibition Centre, which is the largest venue in Europe. In addition to this, it also features one of the most beautiful venues on the Swiss Riviera.
2. It gives global exposure for many car firms
The global automotive industry is constantly evolving and it is at Geneva that many automobile organizations from across the globe get together. Their important decisions are made and then implemented after a detailed analysis of recent developments by auto experts from various countries around the world; this process helps to influence their growth and development.
3. It is a platform to promote innovation
Renault will be unveiling a new concept car called EZ-Ultimo at this 2018 Geneva motor show. This is one of the most innovative cars developed by Renault in recent years; this vehicle features the latest autonomous driving technologies. A French company called ZF will also be unveiling its new electric parking assist technology at the event. Many other firms like Daimler, Jaguar Land Rover and Volvo will also be revealing their most innovative new products and services at this exhibition.